YUENGLING
From 2017 to 2024, I worked for America’s Oldest Brewery in Art Director and Senior Art Director capacities — serving our sales, administration, and production teams via the marketing department. During my time there, I was tasked with leading a skilled team of designers through new brand launches, new state openings, new campaign commercials & photoshoots, retail & event space overhauls, the formation of a joint venture with the world’s fifth-largest brewer, and much more! Throughout my tenure at Yuengling, I also had the opportunity to partner with amazing creative, media, and PR agencies, as well as talented teams in the MLB, NBA, NCAA, NHL, NLL, multiple military organizations, and more. Below are some examples of creative projects that I worked on and collaborated on!
PACKAGING
Brand & program SIGNAGE
OUT OF HOME
POINT OF SALE
BRANDED BUILDOUTS & Sponsorship Creative
LOGOS & ICONS
EVENT POSTERS
INFOGRAPHICS & MAPS
VIDEO CREATION
BRAND GUIDELINES
PHOTOSHOOT ART DIRECTION & COLLABORATION
In addition to content and graphic creation, I also had the opportunity to work with, and stand-in model for, incredible photographers and collaborated with them to deliver photos that adhere to our company brand standards for campaigns and new product launches.
